What is Digital Signage?

Digital Signage refers to electronic signs that can be updated without the cost or the expense of changing the physical sign itself.  Using High Definition plasma displays, large scale LCD displays, or standard TVs, or video monitors, Digital Signage grabs a persons attention, conveys information, and communicates in a more dynamic way than static posters.

Benefits

Attention Grabber - A digital sign has the stopping power to get virtually anyone’s attention. Once you have commanded their attention, you have an opportunity to influence their buying decisions or get the information to the masses immediately.

Relevant - Because you can generate digital content relatively easily and inexpensively, you can make sure the message is current and relevant as it can possibly be. Changes can be made quickly and cost effectively within minutes, and the targeted messages can be distributed to multiple displays all at one time.

Dynamic - Digital Signage is a dynamic venue as opposed to static billboards and posters. Message content can easily be tailor-made for a specific location, event and viewing audience. Create visually stimulating, eye-catching promotions that demand attention. Deliver promotional and sales messages to your customers at the point of purchase. Audio, video and animated graphics create digital signage that engage the emotions and influences decisions.  As a risk management tool, digital signage can get important public service information to your targeted people such as shoppers, employees and students.

Cost and Time Savings - Because you eliminate the need to print and distribute static signs every time you change your message or campaign, you save on printing costs and processing time. What you will have is instant digital programming with informative and entertaining content.

Versatile - Digital Signage is at the forefront of digital media distribution by allowing computer generated, full motion video, photo-realistic graphics, text, animation, and audio to be downloaded and displayed simultaneously at one or multiple locations.

Centralized Control - Create multiple zones in a single store. Channel different content to each in-store location or funnel the same content to all locations. Influence buyer decisions at the point of purchase. Wide area network connections allow corporate headquarters to update content in hundreds of stores at one time, or allow store managers to make individual changes to suit the needs of their particular location. Flexibility is the key.

Uses Standard Media Files - Don't re-do your existing campaigns - that takes money and resources!   Reposition existing creative content from TV, print, or Web advertising for use on the digital system.

Application Ideas

The market and application ideas are endless.  Some of the most popular include point-of-sale displays, information kiosks, schools, sports arenas, restaurants and hotels, trade shows, customer and employee corporate displays, securities and banking industry, bus, train and subway stations, gas stations, airports, and anywhere dynamic content and information adds value to a business or public service.

To learn more about Digital Signage, access our partner by clicking the link below.

www.advancedmethod.com/v7/